SEOLink Resources

How to track Adsense for a specific page? If you are using Adsense, you can test those by using channels broad across the whole site, like you can test top block, bottom block. But what if you want to test Adsense placed on an individual page? Say you want to make some changes on your popular “Page Rank” page on your site – now how do you test that page? Can google give you statistics just on one page? And the answer is yes – it’s called “url channels”.

Login to your Adsense account and when setting up your channels just set up a “url channel”. And google tracks down to the page level, the url, and that’s going to give you the stats for one page. So, instead of testing things across your entire site, if you have a real popular page, it’s one way to test changes just on that page. It’s called url channels – real easy to set up. You have to pay attention once you start using your url channels because your total earnings, when you are doing the breakdown, is gonna add under your url channels. So pay attention to that.

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It’s important to understand how Adsense works and how people are making so much money from it. It’s like you have a website and google will just pay you money placing ads on your site. This is pretty much the concept. It might sound very easy on the surface but there are some works involved. Building your website is the first key. And then comes more traffic (targeted traffic) to that website. It’s not good enough just to put up a website and just submit it to google and then throw some ads on it, expects to be making two or three thousand dollars a month. It just doesn’t happen like that.

The key is to find a topic that you are interested in, let’s say Golf. You could build a 50-75 page site on golf and help people improve their golf game, get recommendations for the type of equipment to buy. Whatever the topic is that should be something that you love and that’s important because if you love it, you won’t mind building more and more content for the site. And the more content you have the more likely the search engines will give you more traffic and you will be making more money with Adsense in the long run.

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Using custom channels is a great way tracking Adsense performance at an individual ad unit level. This section will date how the method to draw out this insight. There is a Reports tab in your Adsense account. To generate a report on your custom channels, click on the “Advanced Reports” subtab. Select the channel data radio button and then the channels that you like to compare. You also have the option showing your data by Date, Channel or Both. Below you’ll see your results. In this example create grouped results by date. This gives you results for each day for all the custom channels you have selected. Even more useful is grouping your results by channels. This allows you to compare different ad units based on placement, color or format. Note that, this feature depends on whether you have set up your custom channels to track these variables in the first place. In this example, re-comparing the performance of your 120 by 600 Skyscraper against the 300 by 250 Medium Rectangle. Generating placements targeting report is done within the same panel. Simply select the “Show Data by” option and change it to individual ad unit. This allows you to see which ad units were saving placements targeted ads and whether your optimization has raised your effective CPM.

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To maximize revenue from multiple units, it is recommended finding out which unit is performing best on your page.

• Take advantage of how your users interact with ads. Use custom channels to determine which format is outperforming the rest in terms of having the highest CTR and eCPM
• The first ad unit on a page always shows the highest paying ads, the ads that win the ad auction. * These pay you the most per click
• The first unit on the page is defined as the first instance of the ad code within you HTML. Place that ad unit first on your HTML so you receive the highest paying ads.

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Custom Channels allow you to categorize or group different ad units across your site for reporting purposes. They give you a better insight into how individual ad units are performing. So that you can make decisions about placement, color and style and maximize your users’ engagement with the ads.

You can manage your custom channel in channel section under the adsense setup tab. After analyzing your pages and determining where you’d like to place your ads, make sure you also create a channel for individual ad unit placements. You will be able to compare performance between ad units. For example, by creating a custom channel to track all your leaderboard ad units as well as your medium rectangle ad units, you will be able to say which ad size performance better in terms of Click through rate (CTR) or Revenue. Tracking individual ad units matrix, ensures that you have the best information possible for maximize your adsense performance.

Advertisers love to use these formats in placement targeting campaigns as they are common industry standards. The three most popular are the:

• Medium Rectangle (300 X 250)
• Wide Skyscraper (160 X 600) and
• Leaderboard (728 X 90)

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