Best way of Tracking and Measuring adsense Optimization results

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Using custom channels is a great way tracking Adsense performance at an individual ad unit level. This section will date how the method to draw out this insight. There is a Reports tab in your Adsense account. To generate a report on your custom channels, click on the “Advanced Reports” subtab. Select the channel data radio button and then the channels that you like to compare. You also have the option showing your data by Date, Channel or Both. Below you’ll see your results. In this example create grouped results by date. This gives you results for each day for all the custom channels you have selected. Even more useful is grouping your results by channels. This allows you to compare different ad units based on placement, color or format. Note that, this feature depends on whether you have set up your custom channels to track these variables in the first place. In this example, re-comparing the performance of your 120 by 600 Skyscraper against the 300 by 250 Medium Rectangle. Generating placements targeting report is done within the same panel. Simply select the “Show Data by” option and change it to individual ad unit. This allows you to see which ad units were saving placements targeted ads and whether your optimization has raised your effective CPM.

Resources for Adsense Optimization

Let’s look through some of the great resources available for Adsense optimization. On the Adsense help center you’ll find the answers to the most common questions as well as more techniques to help improve your adsense performance. Try searching for “Optimizing Adsense” in the help center and walk through some of the easy implement solutions forgetting the most out of adsense. The google adsense help forum is a place for you to learn and share optimization techniques with other adsense publishers. You can browse previous threads and comments or post up a new conversation for advise and how to approach optimization on your site.