How to maximize revenue from existing multiple ad units on a page

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To maximize revenue from multiple units, it is recommended finding out which unit is performing best on your page.

Take advantage of how your users interact with ads. Use custom channels to determine which format is outperforming the rest in terms of having the highest CTR and eCPM
The first ad unit on a page always shows the highest paying ads, the ads that win the ad auction. * These pay you the most per click
The first unit on the page is defined as the first instance of the ad code within you HTML. Place that ad unit first on your HTML so you receive the highest paying ads.

This will maximize the yield you receive from multiple units on a page. For example, if you have a Leaderboard (728 X 90) at the top of your page, but a Medium Rectangle (300 X 250) that’s placed half way down is outperforming it, then the higher paying ads are better of being places in that Medium Rectangle where your users click more.

If you are comfortable with HTML and JavaScript you’ll probably able to figure out a way to place the Medium Rectangle first in your HTML. However, a good result can also be gained by removing the Leaderboard from the top and placing it somewhere else on the page. So the Medium Rectangle appears first in your pages source code.

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