What are Backlinks?

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Backlinks are known as Inbound links, Incoming links, Inward links, Inlinks. Any link received by a Web Node such as website, directory or any top level domain, from another Web Node is said to be a Backlink in basic link terminology. Backlinks are incoming links to a website or web page. Let’s rephrase a bit. It’s an inward link to your site that might or might not be shared or reciprocated with an outward link back. Let’s say there are two websites - one is sample1.com and the other is sample2.com. If a page on sample1.com contains the link of sample2.com, then the Backlink would be a link of sample1.com in a page of sample2.com.

Your site could act as a backlink to another site also. For example, you have a site let’s say mysite.com. You found an interesting article/topic discussed on a site sample.com. You want that article that you think your site visitor might be interested in, to be displayed on your site. So, you put a link of that article page of sample.com to your website mysite.com. Now mysite.com acts as a backlink to the article url on sample.com, the article’s original location.

To determine the ranking of your website, it’s one of the key factor how many inward links (backlinks) that are pointed/directed to your website. Check you sites backlinks so that you know how many websites have given a link to yours. Thus keep track how many sites link to your url, meaning who are paying attention to your sites pages. As Page Rank is one most important fact, backlinks plays a vital and significant role to measure your site’s popularity or importance to others.

To determine Search Engine Ranking, the most important factor the search engines often use is the number of backlinks the site possesses. Various search engine optimization techniques and strategies are used by the websites to have increased number of backlinks pointed to their sites. Many of the techniques and methods are exposed to the other posts/articles in this site. Feel free to browse through those articles. But there are also some other methods that require planning and marketing, for example Linkbaiting.

Having trusted backlinks is an important fact. To have strong influence on search engine ranking, the value of backlinks has to be determined. The content of both sites has to be geared toward keyword topic, relevant and highly valuable. You must have real backlinks that are more relevant, more trusted and come from the right place, could be from trusted industry related sites. Then you could expect to see your site link on the first page of search result.

Among many different facts for Backlinks, Anchor text is one of the most important one. To check the weight of Anchor text and page content relevancy, search engine bots like spiders, crawlers examine the anchor text and evaluate. The anchor text labeling of hyperlink has to be descriptive as well as related to page content. This is how SERP (Search Engine Result Page) ranking for a keyword query by a user is measured.

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