SEOLink Resources

Video marketing is a new and exciting way to promote your brand, your website or your product. But like your standard website or blog you need to do proper search engine optimization with your video to gain the most benefit from this new, exciting tool. On your own web site, where possible, offer as many types of common formats as possible. You don’t want to get stuck in offering only the old Windows media format only. MPEG, AVI, QuickTime and the Shockwave Flash formats are the most commonly used. Just keep in mind that QuickTime and Shockwave Flash require extra components. But these are easily downloadable and anyone can add them to their computer system. By giving as many format choices as possible, you allow the opportunity for more and more people to see your video. Make sure you use the full capabilities of the multimedia file meta data properties for each format. Check out the titles, descriptions and the keyword tags just like you would normally in search engine optimization for your website.

When people search for a video, they will add key words as needed to find exactly what they want. The search engines will use your meta-tags [assuming you've added them in] to return YOUR video in the search results. Where ever possible use the keywords you want to be indexed for in the filename and the URL for the video. In a Wordpress blog, for example, make sure your Permalinks are set to use your keywords rather than the standard numbered system. Again, this will help you in getting indexed properly and to be returned high in the search engine results. In addition, by using distinguishing keywords within your URLs, it will be much easier for you to analyze the data gathered within your AwStats or Google analytics packages. You will find it much easier to determine exactly which videos are attracting the most views. If you are trying to brand your company name or product name, use it where ever possible within your keyword structure.

In the link text for the file, use the appropriate keywords instead of the “click here” that does nothing for your search engine optimization. Do everything you can to make the web page where you embed the video is as search engine friendly as possible. Use all of the standard search engine optimization techniques that you know. Where ever possible, when you upload your video to a host site, do as much as you can to ensure the URL in your bio and your bio description itself is search engine optimized as much as possible. Again, this will help you to be indexed properly by the search engines. One final tip: if you’re going to go to the trouble to create a video, don’t just put it on your own website. You want people to see it. There are many free video hosting sites like YouTube, Flickr, Yahoo Video, MyVideo, OneWorldTV and many, many more. Use them to their fullest advantage. The more opportunities there are for people to see your video, the more opportunities there are for you to sell your service or your products to the website visitors funneled to your site by your unique videos.